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The content provides an overview of the benefits of using artificial intelligence in marketing. It discusses how AI can improve customer targeting and personalization, optimize ad placement, and enhance customer service through chatbots. The article also highlights the potential for AI to analyze large volumes of data to uncover insights and trends that can be used to drive marketing strategies. Additionally, it emphasizes the importance of ethical considerations and the need for human oversight when using AI in marketing. Overall, the content emphasizes the potential for AI to revolutionize marketing practices and improve overall efficiency and effectiveness.