Mondelēz International, the company behind popular brands such as Toblerone, Cadbury, and Oreo, has announced a new partnership with the Hedera Council. As the governing body for the Hedera public network, the council will assist Mondelēz in developing distributed ledger technology solutions for internal use. This partnership adds to the already impressive list of industry leaders on the council, including Dell, IBM, Google, Deutsch Telekom, and Ubisoft.
Commitment to Blockchain Solutions
Prior to this partnership, Mondelēz had already begun collaborating with SKUx, a fintech payment platform, to develop alternative payment solutions. This partnership, along with SKUx’s existing partnership with Hedera, may have played a role in the direct agreement between Mondelēz and the Hedera council. The Hedera project places a strong emphasis on networking and building relationships between companies worldwide.
Bill Miller, co-chair of the Membership Committee for the Hedera Council, expressed excitement about the partnership, stating that it will not only strengthen business ties but also consumer trust in one of the largest snack producers in the world.
“Mondelēz International is a global food leader responsible for many of the food brands that today’s consumers enjoy. We are excited to amplify their voice as part of the Hedera Council towards spearheading relevant business solutions for the greater CPG and retail ecosystem.”
Improving Logistical Capabilities
Together, Mondelēz and Hedera will work on developing tools for supply chain management, digital transformation initiatives, and more. Xiang Xu, Leader of Digital Strategy and BlockChain at Mondelēz International, expressed enthusiasm for the partnership and hopes that it will solve longstanding production challenges.
“We are excited to continue our commitment to digital transformation by exploring distributed ledger technologies alongside Hedera. The potential to solve longstanding retail industry challenges for consumer-packaged goods companies and merchants is very compelling.”
Based on Hedera’s track record, Mondelēz can expect to benefit from innovative and robust solutions in the agreed-upon areas.
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Unlocking the Future: Mondelēz International Teams Up with Hedera for Revolutionary Distributed Ledger Technology
In the fast-paced world of today, technology is constantly evolving and disrupting various industries. From e-commerce to transportation, businesses are constantly seeking new and innovative ways to improve their processes and enhance the customer experience. In recent years, one technology that has gained significant attention is distributed ledger technology (DLT), commonly known as blockchain. And Mondelēz International, one of the world’s largest snack companies, is taking a bold step towards incorporating this technology in its operations by teaming up with Hedera Hashgraph, a fast, fair, and secure public ledger.
But what exactly is DLT, and how will Mondelēz International benefit from this partnership? Let’s delve into this groundbreaking collaboration and see how it will shape the future of the snack industry.
Understanding Distributed Ledger Technology (DLT)
DLT is a decentralized, digital system that records and distributes data among multiple nodes in a network. It eliminates the need for intermediaries by allowing users to directly and securely exchange digital assets, information, and currency without the involvement of a central authority. This technology has gained popularity in recent years due to its potential for increased security, transparency, and efficiency in various industries.
DLT has enabled the creation of cryptocurrencies like Bitcoin and smart contracts on platforms like Ethereum. It is also being explored in areas such as supply chain management, healthcare, and governance. Now, Mondelēz International is exploring its potential in the food industry.
Mondelēz International’s Partnership with Hedera Hashgraph
Mondelēz International, the company behind popular brands like Oreo, Cadbury, and Trident, has always been at the forefront of innovation. It is no surprise that the company has decided to team up with Hedera Hashgraph, a market leader in DLT technology, to explore its potential in the snack industry.
Through this partnership, Mondelēz International aims to improve its supply chain by using DLT to track and trace the movement of its products. This technology will enable the company to have better visibility and control over its supply chain, reducing the risk of counterfeit products and ensuring quality and safety for consumers.
But why did Mondelēz International choose Hedera Hashgraph over other DLT platforms?
Hedera Hashgraph has proven to be a reliable, fast, and secure DLT platform, making it the perfect fit for Mondelēz International’s needs. It uses a unique consensus algorithm that can process thousands of transactions per second, making it significantly faster than other DLT platforms. It also ensures fair distribution of information among nodes, eliminating any possibility of manipulation or fraud.
What Makes This Collaboration Special?
This partnership between Mondelēz International and Hedera Hashgraph is unique for two reasons: it is one of the first in the food industry and the first to include a global consumer goods company.
Traditionally, DLT has been mostly explored in financial and tech industries. With this partnership, Mondelēz International is breaking new ground and showcasing the potential of DLT in the food industry. As a global consumer goods company, Mondelēz International’s use of this technology will set an example for other companies in the industry to follow.
Benefits of DLT for the Snack Industry
The collaboration between Mondelēz International and Hedera Hashgraph paves the way for a more secure and transparent supply chain in the snack industry. With the use of DLT, Mondelēz International can ensure the authenticity and safety of its products, creating trust among consumers.
Moreover, DLT can also improve the efficiency of the supply chain by reducing the time and cost of verifying and tracking products. This improved efficiency will not only benefit Mondelēz International but also its suppliers and partners, creating a more seamless and collaborative supply chain ecosystem.
Firsthand Experience: Traceability and Transparency in Action
To get a better understanding of how DLT can improve traceability and transparency in the food industry, we can look at the example of Avery Dennison, a global packaging and labeling company. They partnered with a DLT startup to implement blockchain technology in their packaging to track and authenticate products in real-time.
By using unique QR codes on their packaging, Avery Dennison could track and share vital information about the product’s journey, from production to consumption. This technology ensured transparency and accountability, as any changes or discrepancies in the product’s journey would be immediately visible.
With the use of DLT, Avery Dennison was able to reduce the time and cost involved in tracking products and experienced increased efficiency and trust among their customers. This real-life example showcases the potential of DLT in making the supply chain more transparent and traceable, ultimately benefiting both the company and its customers.
Final Thoughts
The partnership between Mondelēz International and Hedera Hashgraph is an exciting step towards the future of the snack industry. It sets an excellent example for other companies to follow and highlights the potential of DLT in creating a more secure, transparent, and efficient supply chain.
As DLT continues to gain momentum in different industries, Mondelēz International’s collaboration with Hedera Hashgraph is a testament to the endless possibilities that this technology can bring. With a secure and transparent supply chain, companies can build trust with their customers and drive towards a sustainable and successful future.
